Entrepreneurship 101

Entrepreneurship: EN 101
Faculty:
1. Akash Mavle
Course Components:
1. Lectures
2. Student Presentations
3. Case Studies
4. Business Plan
5. Company Formation
6. Audio and Video Lectures and Talks on Entrepreneurship
Pre-requisites
1. Capital Budgeting
2. Corporate Strategy – Competitive Advantage, Porter’s basic framework, Porter’s Value Chain
3. Marketing – Philip Kotler
4. Economics – Paul Samuelson
5. Case Study Analysis
6. Basic Course on Operations Research

Evaluation
Weightage given to various heads:
1. End Term: 40
a. Case Study Analysis and Answers: 20
b. Objective Questions: 10
c. Subjective Questions: 10
2. In-term: 60
a. Student Case Study
(creation and presentation): 10
b. Class Participation: 10
c. Entrepreneur Interviews Seminar 05
d. Surprise Quizzes: 15
e. Business Plan Presentation Seminar: 15
3. Other Evaluations
a. Successful company formation: 05


Course Modules
M1: Concepts of Entrepreneurship
This module will cover theoretical concepts of Entrepreneurships developed by various management gurus and leaders across the globe
1. Definition of Entrepreneurship, Entrepreneur
2. Innovation and Entrepreneurship, Schumpeter’s Theory
3. Entrepreneurship: Peter Drucker’s perspective
4. Types of Entrepreneurships
5. Attributes/qualities of entrepreneur
6. Myths about entrepreneurship
7. Top 10 Lists(Global Entrepreneurs, Indian Entrepreneurs)
8. Inspiring Audios/Videos (e.g. http://edcorner.stanford.edu)
M2: Before you Start
This module covers practical aspects relevant to individuals or set of individuals planning to start a company/organization
1. Entrepreneurship Aptitude Test
2. Forms of Company/Organizations
3. Roles Co-founders play
4. Equity Structure – Ideas and Thoughts
5. Raising Capital – Forms of Capital, How to Raise, Case Study Analysis
M3: Business Opportunity Analysis(BOA)
This module covers aspects of ideation, opportunity analysis using well-accepted as well as evolving thought processes. This module looks at structured approaches to create innovative ideas.
1. Ideate – Idea Generation Process, Evaluation, Brain Storming
2. Business Environment Analysis(Economy, Industry analysis)
3. Company Analysis – Porter’s Basic Framework, Akash’s addition to Porter’s Framework
4. McKinsey 7S Framework Analysis – Akash’s extensions to 7S Framework
5. Differentiators
6. Case Study Analysis
7. SIBM Alumni Entrepreneur Interviews and Seminar

M4: Business Plan
This module covers three stages of business plan creation and involves actual business plan creation.
1. Basic Idea and opportunity in the market/society
2. Vision of the Business Idea/Company
3. Market Size and STP Analysis(Segment, Target, Position)
4. Differentiators/USPs
5. Marketing Plan
6. Financial Projections and Analysis
7. Risk Analysis(Identify, Evaluate and Mitigate)
8. Environmental Impact Analysis
9. Business Plan Templates Discussion

M5: Company/Organization Formation
This module will cover actual company/organization formation for successful teams, who pass certain criteria
1. Company/Organization Formation
2. Business Plan Competition Organization/Planning
Books
1. Gita Piramal, Business Maharajas, http://www.amazon.com/Business-Maharajas-Gita-Piramal/dp/0140264426/ref=sr_1_1?ie=UTF8&s=books&qid=1256518522&sr=8-1
2. Gita Piramal, Business Legends, http://www.amazon.com/Business-Legends-Gita-Piramal/dp/0140271872/ref=sr_1_5?ie=UTF8&s=books&qid=1256518522&sr=8-5
3. Tom Peters, Liberation Management
4. Tom Peters, In Search of Excellence
5. Peter Drucker, Management
6. Nicholas Nassim Taleb, Fooled by Randomness
7. Brent Peterson, Gaylan Neilson - Fake Work
8. Prophet of Innovation: Joseph Schumpeter and Creative Destruction (Hardcover)
9. Mavericks At Work, William Taylor
10. Entrepreneurship – David Rue
11. Managing Radical Change – Ghoshal, Piramal, Barlett
12. Cases in Technological Entrepreneurship by Claudio Petti (Hardcover - Jul 29, 2009)
13. Audio of Entrepreneurs(edcorner.stanford.edu)

Entrepreneur’s to be discussed

1. Mohammad Yunus
2. Shai Agassi
3. Arvind Lalbhai
4. Rajat Gupta
5. Tony(Singapore low cost airline)
6. Larry Page and Sergey Brin
7. Larry Ellison
8. Mark, Amazon Founder
9. Vikram Akula
10. Dhirubhai Ambani
11. Kurian(Amul)
12. New Age Entrepreneurs( From Stay Foolish Stay Hungry)
13. Sunil Mittal
14. Sabeer Bhatia
15. Jan Baan
16. Biyani(Pantaloon)
17. Desh Deshpande
18. Mark(Facebook)
19. Smaller Impact Entrepreneurs(Cotton King, etc